Tag Archives: consumer

ethics: strategy guide

http://www.cmo.com/content/cmo-com/home/articles/2013/9/4/privacy_CWTK.html

This article describes how businesses should consider consumer’s privacy issues. It provides information on how businesses should guide their marketing strategies based on the concerns of the consumer.

Rating: 7

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eCommerce: What’s Now and What’s Next

http://www.ecommercetimes.com/story/68106.html

eCommerce has come a long way since it first began and this article goes into detail on how it continues to get more and more innovative as time goes on. The main topics include: customer service, video solutions, multi-store retailing, user-interface design, navigation tools, effective merchandising, social shopping and customer loyalty.

Rating: 8