http://www.cmo.com/content/cmo-com/home/articles/2013/9/4/privacy_CWTK.html
This article describes how businesses should consider consumer’s privacy issues. It provides information on how businesses should guide their marketing strategies based on the concerns of the consumer.
Rating: 7
This infographic shows how consumers feel about privacy on social media and their trust.
It also goes into detail about wether this situation is getting better or worse.
Rating: 9
http://www.triplepundit.com/2010/01/12-tips-for-ethical-marketing-to-the-new-consumer-book-review/
This article is about a book that provides 12 tips for ethics marketing to new consumers. It focuses on eco-ethics.
Rating: 6
http://www.socialmediaexplorer.com/digital-marketing/the-complicated-ethics-of-reviews-ratings/
The world of ethics online can be quite muddy. This article describes the complications of ethics regarding online reviews and ratings. This article also offers solutions for businesses concerned about this, which is great.
Rating: 8
http://blog.bufferapp.com/8-effective-email-strategies-backed-by-research
Email marketing can be very confusing, but with the right information it can be done quite simply. The article in the link outlines 8 ways people can strategize to improve their business’s email marketing and open rates.
Rating: 7
Mail Chimp is an extremely popular software used by small and large companies. It provides ways to analyze and “send better email.” Mail Chimp is extremely useful.
Rating: 10
Apparently email marketing is changing. This infographic goes into detail of the changes, and how users are reacting to them.
Rating: 8
This infographic details the 7 most popular myths that people believe about email marketing. The infographic is very simple to follow and understand.
Rating: 9
http://unbounce.com/email-marketing/subject-line-strategie-that-increase-your-open-rates/
This article gives tips on how to write effective subject lines. Writing a subject line sounds like such a simple task, but in reality it is extremely important. A lot of people would benefit from learning how to write an effective subject line.
Rating: 9
http://www.copyblogger.com/37-email-marketing-tips/
This is an article that gives tips on how to write emails that get opened, read and clicked. I found this to be a really honest article and was very easy to read.
Rating: 8
Direct and Digital Marketing 